Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly.
Call number: 658.8 P478M 1995 Material type:
BookPublisher: Chicago : Irwin, c1995Edition: 4th edDescription: xiii, 864 p.; 24 cmISBN: 0256137277Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 P478M 1995
Contents:
Essentials of marketing management -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Marketing management cases -- Strategic marketing cases -- Developing marketing plans -- Secondarydata sources
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Books
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.8 P478M 1995 (Browse shelf(Opens below)) | 1 | Available | 2000069069 |
Includes bibliography and index.
Essentials of marketing management -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Marketing management cases -- Strategic marketing cases -- Developing marketing plans -- Secondarydata sources
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