Global and transnational business : strategy and management / George Stonehouse ... [et al.]

Contributor(s): Stonehouse, GeorgeCall number: 658.4012 G562 2000 Material type: BookBookPublisher: Chichester, West Sussex, England : New York : Wiley, c2000Description: xvi, 463 p. : ill. ; 25 cmISBN: 0471988197 (alk. paper)Subject(s): Competition, International | International business enterprises -- Management | Marketing -- Management | Strategic planningDDC classification: 658.4012 G562 2000
Partial contents:
Analysis of the global business -- Analysis of the competitive Environment -- Analysis of the global macroenvironment -- Global production and logistics management -- Global technology management -- Organizational structure and control in global and transnational businesses -- The UK outbound tour operations industry -- Airtours plc -- British Airways plc-- BAT Industries plc in the 1980s and 1990s -- De La Rue Fortronic -- Nike Incorporated
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.4012 G562 2000 (Browse shelf(Opens below)) 1 Available 2000066629

Includes bibliographical references and index.

Analysis of the global business -- Analysis of the competitive Environment -- Analysis of the global macroenvironment -- Global production and logistics management -- Global technology management -- Organizational structure and control in global and transnational businesses -- The UK outbound tour operations industry -- Airtours plc -- British Airways plc-- BAT Industries plc in the 1980s and 1990s -- De La Rue Fortronic -- Nike Incorporated

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