Cases in marketing of services / Arthur Meidan, Luiz Moutinho.
Call number: 658.8 M499C 1993 Material type:
BookPublisher: Workingham, England : Addison-Wesley, c1993Description: xiv, 304 p. : ill. ; 23 cmISBN: 0201565056Subject(s): Medical care -- Marketing -- Case studies | Tourist trade -- Marketing -- Case studies | Financial services industry -- Case studies | Service industries -- Europe -- Marketing -- Case studies | Markiting -- Case studies | Service industries -- United States -- Marketing -- Case studiesDDC classification: 658.8 M499C 1993
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.8 M499C 1993 (Browse shelf(Opens below)) | 1 | Available | 2000069195 |
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| 658.8 M476M 1993 The marketing challenge / | 658.8 M478B 1984 Basic marketing : | 658.8 M478B 1984 Basic marketing : | 658.8 M499C 1993 Cases in marketing of services / | 658.8 M996M 1986 Marketing / | 658.8 M996M 1986 Marketing / | 658.8 O48B 1986 Business auctions : |
Includes index.
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