Brand famous : how to get everyone talking about your business / Linzi Boyd.

Brand fame in the making -- What's holding you back? -- How to move forwards -- Step one - discover - the true essence of your brand -- Step two - create - your product vision -- Step three - connect - connecting your product to your audience -- Step four - communicate - creating conversation -- Touchpoint 1 - traditional print -- Touchpoint 2 - social media and digital engagement -- Touchpoint 3 - brand partnerships/collaborations -- Touchpoint 4 - retail engagement -- Touchpoint 5 - experiential events -- Step five - evaluate - measuring your success as a stand-out brand.

"Make your business a house-hold nameHave you ever noticed how there are so many people, so many brands, so many products and so many business ideas all trying to be famous? Well, the fact is branding is everything. To get your service, product or personal brand standing out from the crowd, you will need an effective branding strategy. And that's what Brand Famous helps you achieve. Written by Linzi Boyd, a savvy entrepreneurial branding guru whose glamorous PR agency helped brands and personas such as Pringle, Rita Ora, Selfridges and Superdry hit the big time, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Discover what branding tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' branding approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Get insights from some of Linzi's recent PR campaigns from top fashion and music brands Learn the five-step process required to achieve stand out status "--