A practical guide to event promotion / Nigel Jackson and Katie Angliss
Call number: 394.2 J13P 2018 Material type:
BookPublisher: Abingdon, Oxon ; Routledge, 2018Description: xvii, 224 p. ; 25 cmISBN: 9781138915343 :Subject(s): Special events -- Marketing | Special events -- Public relationsDDC classification: 394.2 J13P 2018 Online resources: ดูปกและสารบัญ (see cover and contents) Summary: This Practical Guide to Event Promotion offers the reader a short and succint overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the kind of even that is being promoted and its target market; how to use and implement these effectively; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpinsthe advice included on how event managers can apply communication and persuasion theory to key audiences. Thisbook will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace. -- from back cover
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | Non-fiction | 394.2 J13P 2018 (Browse shelf(Opens below)) | 1 | Available | 3000027777 |
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This Practical Guide to Event Promotion offers the reader a short and succint overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the kind of even that is being promoted and its target market; how to use and implement these effectively; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpinsthe advice included on how event managers can apply communication and persuasion theory to key audiences. Thisbook will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace. -- from back cover
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