The new marketing : how to win in the digital age / Cheryl Burgess and Mark Burgess
Call number: 658.872 B955N 2020 Material type:
BookPublisher: Los Angeles, CA : Sage, 2020Description: xvi, 268 p. : ill. ; 25 cmISBN: 9781526490100 :Subject(s): Internet marketing | Online-Marketing | Electronic commerceDDC classification: 658.872 B955N 2020 Online resources: ดูปกและสารบัญ (see cover and contents) Summary: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can't predict the future. But our goal is to help make MBA students and marketing practitioners future-ready and successful.
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | Non-fiction | 658.872 B955N 2020 (Browse shelf(Opens below)) | 1 | Available | 3000027593 |
Browsing สำนักวิทยบริการ (Center) shelves, Shelving location: ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| 658.8 M345 2018 Marketing management : an Asian perspective / | 658.8072 H28Q 2020 Qualitative research in marketing and management : doing interpretive research projects / | 658.848 K26G 2017 Global marketing / | 658.872 B955N 2020 The new marketing : how to win in the digital age / | 659.2 L974P 2018 A practical guide to ethics in public relations / | 659.2 P976 2021 The public relations handbook / | 660.2842 G795 2015 Green extraction of natural products : theory and practice / |
Includes bibliographical references
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can't predict the future. But our goal is to help make MBA students and marketing practitioners future-ready and successful.
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