Mcquail's media and mass communication theory / Denis McQuail, Mark Deuze.
Call number: 302.23 M479M 2020 Material type:
BookPublisher: Thousand Oaks : SAGE, 2020Edition: 7th edDescription: 672 p. ; 24 cmISBN: 9781473902510 :Subject(s): Mass media | Mass media -- PhilosophyDDC classification: 302.23 M479M 2020 Online resources: ดูปกและสารบัญ (see cover and contents) Summary: A uniquely detailed, broad, balanced guide to the field of media and mass communication research, the new edition maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media we live in today. Including: • The integration of examples around politics and the public sphere into each chapter, as popular culture and politics become more regularly intertwined. • Increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. • Further discussion of what we want and expect of media and society in all chapters. • A new chapter: "A Canon of Media Effects" to integrate two previous chapters on the social-cultural effects of news, public opinion and political communication.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Books
|
สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | Non-fiction | 302.23 M479M 2020 (Browse shelf(Opens below)) | 1 | Available | 3000027772 |
Browsing สำนักวิทยบริการ (Center) shelves, Shelving location: ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900, Collection: Non-fiction Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 302.23 B433L 1991 The language of news media / | 302.23 H847 2016 How the world changed social media / | 302.23 M479J 2013 Journalism and society / | 302.23 M479M 2020 Mcquail's media and mass communication theory / | 302.23 P376D 2022 Digital literacies / | 302.23 R523A 2007 Analysing newspapers : | 302.23 R993J 2017 Journalism and the public / |
A uniquely detailed, broad, balanced guide to the field of media and mass communication research, the new edition maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media we live in today. Including: • The integration of examples around politics and the public sphere into each chapter, as popular culture and politics become more regularly intertwined. • Increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. • Further discussion of what we want and expect of media and society in all chapters. • A new chapter: "A Canon of Media Effects" to integrate two previous chapters on the social-cultural effects of news, public opinion and political communication.
There are no comments on this title.