Business research methods : a managerial approach / A.J.Veal

By: Veal, Anthony JamesCall number: 658.0072 V394B 2005 Material type: BookBookPublisher: London : Pearson Education Canada, 2005Edition: 2nd edDescription: xx, 362 p. : ill. ; 26 cmISBN: 9781741032536 Subject(s): Management -- Research -- Methodology | Management -- ResearchDDC classification: 658.0072 V394B 2005 Online resources: ดูปกและสารบัญ (see cover and contents)
Partial contents:
The research process -- Approaches to research -- Planning and designing research projects -- Using the literature --Secondary data sources -- Observation -- Qualitative methods -- Questionnaire surveys -- The case study method -- Experimental research -- Sampling and its implications -- Analysing secondary data -- Survey analysis -- Statistical analysis -- Qualitative analysis -- Reporting research results
Summary: A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods
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General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		Non-fiction 658.0072 V394B 2005 (Browse shelf(Opens below)) 1 Available 3000029271

The research process -- Approaches to research -- Planning and designing research projects -- Using the literature --Secondary data sources -- Observation -- Qualitative methods -- Questionnaire surveys -- The case study method -- Experimental research -- Sampling and its implications -- Analysing secondary data -- Survey analysis -- Statistical analysis -- Qualitative analysis -- Reporting research results

A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods

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