The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business / by Verne Harnish and the editors of Fortune.

Contributor(s): Harnish, VerneCall number: 658.403 H291G 2012 Material type: BookBookPublisher: New York : Fortune, 2012Description: 207 p. : 21 cmISBN: 9781603200592Subject(s): Conporate tumarounds -- Mangement | Decision making | Decision making -- History | Industrial management | Leadership -- History | Organization change | Organizational change | Success in businessDDC classification: 658.403 H291G 2012 Online resources: ดูปกและสารบัญ (see cover and contents)
Contents:
Apple brings back Steve Jobs / Adam Sashinsky -- How free shipping saved Zappos / Jennifer Reingold -- Why Samsung lets its stars goof off / Nicholas Varchaver -- At Johnson & Johnson, the shareholder comes last / Timothy K. Smith -- Why daydreaming pays off big at 3M / Geoff Colvin -- How Intel got consumers to love chips / David A Kaplan -- Jack's GE cathedral / David A. Kaplan -- Bill Gates decides to take a week off / David A Kaplan -- Softsoap's blocking decision / Brian O'Keefe -- Toyota pursues zero defects / Alex Taylor III -- Extreme customer service at Nordstrom / Geoff Colvin -- Tata takes the sting out of a painful situation / Geoff Colvin -- Boeing bets big on the 707 / Adam Lashinsky -- IBM's Operation bear hug / Adam Lashinsky -- Wal-Mart creates the 6 a.m. meeting / Hank Gilman -- Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin -- The HP way / David A. Kaplan -- Henry Ford doubles workers' wages / Alex Taylor III
Summary: Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing
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Apple brings back Steve Jobs / Adam Sashinsky -- How free shipping saved Zappos / Jennifer Reingold -- Why Samsung lets its stars goof off / Nicholas Varchaver -- At Johnson & Johnson, the shareholder comes last / Timothy K. Smith -- Why daydreaming pays off big at 3M / Geoff Colvin -- How Intel got consumers to love chips / David A Kaplan -- Jack's GE cathedral / David A. Kaplan -- Bill Gates decides to take a week off / David A Kaplan -- Softsoap's blocking decision / Brian O'Keefe -- Toyota pursues zero defects / Alex Taylor III -- Extreme customer service at Nordstrom / Geoff Colvin -- Tata takes the sting out of a painful situation / Geoff Colvin -- Boeing bets big on the 707 / Adam Lashinsky -- IBM's Operation bear hug / Adam Lashinsky -- Wal-Mart creates the 6 a.m. meeting / Hank Gilman -- Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin -- The HP way / David A. Kaplan -- Henry Ford doubles workers' wages / Alex Taylor III

Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing

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