The media of mass communication / John Vivian
Call number: 302.23 V858M 2014 Material type:
BookPublisher: Boston : Pearson, 2014Edition: 11th edDescription: ii, 452 p. : ill. (chiefly col.), col. map ; 28 cmISBN: 9781292025230 :Subject(s): Mass media | Mass media -- Technological innovations | Mass media -- Social aspects | Communication -- Technological innovationsDDC classification: 302.23 V858M 2014
Partial contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Books
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 302.23 V858M 2014 (Browse shelf(Opens below)) | 1 | Available | 3000014236 |
Includes bibliographical references and indexes
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics
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