Global marketing / (Record no. 47251)

MARC details
000 -LEADER
fixed length control field 01756sam a2200265 4500
001 - CONTROL NUMBER
control field vtls000055399
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508143131.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060409s2000 njua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130842680 :
Terms of availability 740 baht
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808212028
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180615
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150407
Level of effort used to assign classification VLOAD
-- 200604091414
-- staff
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number K26G 2000
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 10 - TITLE STATEMENT
Title Global marketing /
Statement of responsibility, etc. Warren J. Keegan, Mark C. Green.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 594 p. :
Other physical details ill. ;
Dimensions 26 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to global marketing -- The global economic environment -- The global trade environment: regional market characteristics and preferential trade agreements -- Social and culture environment -- The political, legal, and regulatory environments of global marketing -- Global information systems and market research -- Going global : segmentation, targeting, and positioning -- Sourcing strategies : exporting and importing -- Global market entry strategies: licensing, investment, and strategic alliances -- Strategic elements of competitive advantage -- Product and brand decisions -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions I: advertising and public relations -- Global marketing communications decisions II: sales promotion, personal selling, special forms of marketing communication, new media -- Leading, organizing and controlling the global marketing effort.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
-- Case studies
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="17436">17436</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 740.00   658.848 K26G 2000 2000066759 13/11/2018 1 13/11/2018 General Books