MARC details
000 -LEADER |
fixed length control field |
00845nam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls000005941 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MTX |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190508133211.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040124s1994 enk 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0566074508 : |
Terms of availability |
3,160 baht. |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201808211732 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201602121419 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201507091207 |
Level of effort used to assign classification |
chumphu |
Level of effort used to assign subject headings |
201502161756 |
Level of effort used to assign classification |
VLOAD |
-- |
200401241402 |
-- |
Virtuacat04 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.82 |
Item number |
P484S 1994 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BSRU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Petersen, Christian. |
245 10 - TITLE STATEMENT |
Title |
Sales promotionn in postmodern marketing / |
Statement of responsibility, etc. |
Christian Petersen & Alan Toop. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Aldershot, Hants : |
Name of publisher, distributor, etc. |
Gower, |
Date of publication, distribution, etc. |
c1994. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 192 p. ; |
Dimensions |
36 cm. |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales promotion |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
9 (RLIN) |
690 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Toop, Alan, |
Dates associated with a name |
1934- |
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
a |
Market. |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Uniform title |
<a href="14669">14669</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
General Books |