Marketing management : (Record no. 34221)

MARC details
000 -LEADER
fixed length control field 00800nam a2200253 4500
001 - CONTROL NUMBER
control field vtls000041047
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508141700.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000 00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070489424
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211935
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180140
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150106
Level of effort used to assign classification VLOAD
-- 200501271401
-- Virtuacat05
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number G968M 1991
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title strategies and programs /
Statement of responsibility, etc. Joseph P. Guiltinan, Gordon W. Paul.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 449 p. :
Other physical details col. ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 690
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Paul, Gordon W.,
Relator term jt. auth.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="5704">5704</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.8 G968M 1991 2000066712 13/11/2018 1 13/11/2018 General Books