MARC details
000 -LEADER |
fixed length control field |
01515nam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls000023683 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MTX |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190508133811.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040408s2544 th b000 0 tha d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9748253988 : |
Terms of availability |
250 บาท |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201808211829 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201502171812 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201211011603 |
Level of effort used to assign classification |
chumphu |
Level of effort used to assign subject headings |
201004071435 |
Level of effort used to assign classification |
chumphu |
-- |
200404081812 |
-- |
Virtuacat08 |
041 1# - LANGUAGE CODE |
Language code of text/sound track or separate title |
tha |
Language code of original |
eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658 |
Item number |
ช678อ 2544 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BSRU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
ชูลท์, ดอน อี. |
245 10 - TITLE STATEMENT |
Title |
ไอเอ็มซี : |
Remainder of title |
การสื่อสารการตลาดแนวใหม่ = |
-- |
The New marketing parading integrated marketing communication / |
Statement of responsibility, etc. |
by Don E. Schulthz and Standley I. Tanmenbaum and Robert F. Lauterborn. |
246 31 - VARYING FORM OF TITLE |
Title proper/short title |
The New Marketing Parading Integrated Marketing Communication. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
กรุงเทพฯ : |
Name of publisher, distributor, etc. |
เอ.อาร์.บิซิเนส เพรส, |
Date of publication, distribution, etc. |
2544 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
317 หน้า ; |
Dimensions |
21 ซม. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
การสื่อสารการตลาด |
9 (RLIN) |
1337 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
การตลาด |
9 (RLIN) |
1337 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
แทนเนนโบม, สแตนลีย์ไอ. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
เลาเทอร์บอร์น, โรเบิร์ต เอฟ. |
700 0# - ADDED ENTRY--PERSONAL NAME |
Personal name |
ชื่นจิตต์ แจ้งเจนกิจ. |
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
a |
Market. |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Uniform title |
<a href="169373">169373</a> |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Uniform title |
<a href="169908 ฉ.2">169908 ฉ.2</a> |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Uniform title |
<a href="169909 ฉ.3">169909 ฉ.3</a> |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Uniform title |
<a href="182370 ฉ.4 (บัณฑิต)">182370 ฉ.4 (บัณฑิต)</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
General Books |