Digital advertising : (Record no. 104473)

MARC details
000 -LEADER
fixed length control field 00947nam a2200289ua#4500
001 - CONTROL NUMBER
control field vtls000119152
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508154959.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180326s2017 nyua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138654457 :
Terms of availability 2,500
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808220030
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201806291038
Level of effort used to assign classification chompoonuch
Level of effort used to assign subject headings 201806281655
Level of effort used to assign classification sirirat
Level of effort used to assign subject headings 201806011457
Level of effort used to assign classification chumphu
-- 201803261455
-- chumphu
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14
Item number D574 2017
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
245 00 - TITLE STATEMENT
Title Digital advertising :
Remainder of title theory and research /
Statement of responsibility, etc. edited by Shelly Rodgers, Esther Thorson
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge, Taylor & Francis Group,
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 465 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rodgers, Shelly
Fuller form of name (Shelly Lannette),
Dates associated with a name 1965
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Thorson, Esther
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a Ecomm.
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a new_jun18
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="30837">30837</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 2500.00   659.14 D574 2017 3000018294 13/11/2018 1 13/11/2018 General Books