Marketing your library's electronic resources : a how-to-do-it manual for librarians /

Kennedy, Marie R.

Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy & Cheryl LaGuardia - Chicago : Neal-Schuman, an imprint of the American Library Association, 2013 - xxi, 177 p. : ill. ; 28 cm. - How-to-do-it manuals for libraries ; no. 184. .

Includes bibliographical references and index

9781856049429 : 2,750 baht


Electronic information resources--Marketing
Libraries--Marketing
Libraries--Marketing--Case studies--United States

025.2 / K36M 2013