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Hospital marketing principlrs and practice /

Bowie, David, 1951-

Hospital marketing principlrs and practice / David Bowie - 2nd ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2011 - xii, 434 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9780080967912 : 2,100 baht

Subjects--Topical Terms:
Hospitality industry--Marketing
Hotels--Marketing

Dewey Class. No.: 647.94068 / B786H 2011

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