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Advanced theory and practice in sport marketing /

Schwarz, Eric C.

Advanced theory and practice in sport marketing / Eric C. Schwarz and Jason D. Hunter - Amsterdam : Butterworth-Heinemann, 2008 - xxvi, 443 p. : ill. ; 26 cm.

Includes index.

ISBN: 9780750684910 : 1,760 baht

Subjects--Topical Terms:
Sports--Marketing

Dewey Class. No.: 796.0698 / S411A 2008

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