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Essentials of contemporary advertising /

Arens, William F.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer - Boston : McGraw-Hill Irwin, c2007 - xxviii, 558 p. : ill. (chiefly col.), map ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0073136662 : Free

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / A681E 2007

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