Consumer behaviour in sport and events :
Funk, Daniel C.
Consumer behaviour in sport and events : marketing action / Daniel C. Funk - New York : Butterworth-Heinemann, 2008 - xvii, 247 p. : ill. ; 23 cm.
Index.
9780750686662
Sports--Marketing
Consumer behavior
658.8342 / F982C 2008
Consumer behaviour in sport and events : marketing action / Daniel C. Funk - New York : Butterworth-Heinemann, 2008 - xvii, 247 p. : ill. ; 23 cm.
Index.
9780750686662
Sports--Marketing
Consumer behavior
658.8342 / F982C 2008