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Nation branding concepts, issues, practice /

Dinnie, Keith.

Nation branding concepts, issues, practice / Keith Dinnie. - New York : Butterworth-Heinemann, 2008 - xxiv, 264 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780750683494 : 2590 baht

Subjects--Topical Terms:
Brand name products.
Business names.

Dewey Class. No.: 658.827 / C583N 2008

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