Emotion marketing :

Robinette, Scott

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz - New York : McGraw-Hill, c2001 - xvii, 247 p. : ill. ; 24 cm.

0071364145 : Fiee


Marketing
Customer relations
Consumer satisfaction

658.8 / R656E 2001