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International marketing /

Terpstra, Vern.

International marketing / Vern Terpstra, Ravi Sarathy. - 6th ed. - Fort Worth : The Dryden Press, 1994. - xxiv, 726 p. : tables ; 24 cm.

Includes indexes.

ISBN: 0030970539

Subjects--Topical Terms:
Export marketing--Management

Dewey Class. No.: 658.848 / T322I 1994

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