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Marketing fundamentals /

Husted, Stewart W.

Marketing fundamentals / Stewart Husted, Dale varblke and James R. Lowry. - New York : Delmar, 1993 - xviii, 574 p. : col. ill. ; 26 cm.

Includes bibliography references and index.

ISBN: 0827348487

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / H968M 1993

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