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Consumer profiles :

Gunter, Barrie.

Consumer profiles : an introduction to psychographics / Barrie Gunter and Adrian Furnham. - London : Routledge, 1992 - vii, 189 p. ; 23 cm.

ISBN: 0415075343

Subjects--Topical Terms:
Consumers--Research
Psycholinguistics
Marketing

Dewey Class. No.: 658.843 / G977C 1992

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