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Basic marketing :

McCarthy, E. Jerome.

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. - 8th ed. - Homewood, Ill. V : Richard D. Irwin, c1984. - 841 p. : ill., graphs ; 24 cm.

Includes index.

ISBN: 0256030197

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / M478B 1984

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