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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota,Ilkka A. Ronkainen. - 4th ed. - Forth Worth, TX. : Dryden Press, 1995 - xxix, 815 p. : tables ; 26 cm.

Includes bibliographies and index.

ISBN: 0030983428

Subjects--Topical Terms:
Export marketing

Dewey Class. No.: 658.848 / C998I 1995

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