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Business to business marketing management /

Bingham, Frank G.

Business to business marketing management / Frank G. Bingham, Jr., Barney T. Raffield III - Homewood, IL : Irwin, c1990 - xxii, 744 p. : ill. ; 24 cm

ISBN: 0256098700

Subjects--Topical Terms:
Industrial marketing--Management--United States

Dewey Class. No.: 658.8 / H495B 1990

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