Understanding business /

Nickels, William G.

Understanding business / William G. Nickels, James M. McHugh and Susan M. McHugh. - 5th ed. - Boston, Burr Ridge : Irwin/McGraw-Hill, 1999 - xxxvi, 677 P. ; 28 cm.

Includes bibliographical reference and index.

PartI: Business trends: cultivating a business in diverse,global environments -- PartII: Business ownership: starting a small business -- PartIII: Business management:empowering employees to satisfy customers -- PartIV: Management of human resources: motivating employees to produce quality goods and services -- PartV: Marketing: developing and implementing customer-oriented marketing plans -- PartVI: Decision making: Managing information -- PartVII: Managing financial resources.

025621980x : 1,198 baht


Industrial management
Business
Business--Vocational guidance

650 / N632U 1999