Dictionary of advertising and direct mail terms /
Imber, Jane.
Dictionary of advertising and direct mail terms / by JaneImber and Betsy-Ann Toffler. - New York : Barron's, c1987 - xi, 514 p. : ill. ; 18 cm. - Barron's business guides .
0812037650 (pbk.)
Advertising--Dictionaries
Advertising, Direct-mail--Dictionaries
R 659.0321 / I32D 1987
Dictionary of advertising and direct mail terms / by JaneImber and Betsy-Ann Toffler. - New York : Barron's, c1987 - xi, 514 p. : ill. ; 18 cm. - Barron's business guides .
0812037650 (pbk.)
Advertising--Dictionaries
Advertising, Direct-mail--Dictionaries
R 659.0321 / I32D 1987