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Advertising management /

Aaker, David A.

Advertising management / David A. Aaker and John G. Myers. - 2nd ed. - New delhi : Prentice - Hall of India, 1983 - [xiii], 560 p. : ill. ; 23 cm.

Index.

ISBN: 0876922361 : 159 Baht

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / A112A 1983

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