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Marketing :

Schoell, william F.

Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. - 3rd ed. - Boston : Allyn and Bacon, 1988 - xxv, [783] p. : ill. ; 27 cm.

Bibliography.

ISBN: 0205105696

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / S364M 1988

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