Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michadl J. Etzel, Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, c1991 - xxxiii, 668 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0070609438 0070609527
Marketing
658.8 / S792F 1991
Fundamentals of marketing / William J. Stanton, Michadl J. Etzel, Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, c1991 - xxxiii, 668 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0070609438 0070609527
Marketing
658.8 / S792F 1991