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Introduction to marketing management :

Scott, James D.

Introduction to marketing management : text and cases / James D. Scott, Martin R. Warshaw, James R. Taylor. - 5th ed. - Homewood, Illinois : Richard D. Irwin, 1985 - xviii, 818 p. : ill.

Includes index.

ISBN: 025603236X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / S928I 1985

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