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Analysis for marketing planning /

Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - Plano, Tex. : Business Publications, 1988 - x, 175 p. : ill. ; 24 cm.

Includes bibliographies and index.

ISBN: 0256057834

Subjects--Topical Terms:
Marketing--Management--United States

Dewey Class. No.: 658.802 / L523A 1988

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