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Consumer behavior /

Mowen, John C.

Consumer behavior / John C. Mowen. - 4th ed. - Englewood Cliffs, New Jersey : Prentice-Hall, c1995 - xvii, 901 p. : ill. ; 26 cm.

ISBN: 0023846119 0133209873

Subjects--Topical Terms:
Consumers--United States
Consumer behavior

Dewey Class. No.: 658.8342 / M936C 1995

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