Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - 2nd ed. - Boston, MA : McGraw-Hill, 2000 - xx, 604 p. : ill.
Includes bibliographical references and indexes.
0073658634
Export marketing
Export marketing--Management
658.848 / J65G 2000
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - 2nd ed. - Boston, MA : McGraw-Hill, 2000 - xx, 604 p. : ill.
Includes bibliographical references and indexes.
0073658634
Export marketing
Export marketing--Management
658.848 / J65G 2000