Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills, test, analysis, cases, plans / J. Paul Peter, James H. Donnelly. - 2nd ed. - Homewood, Ill. : Irwin, c1989 - xvi, 928 p. : ill. ;
025606668x
Marketing--Management
Marketing--Case studies
658.8 / P482M 1989
Marketing management : knowledge and skills, test, analysis, cases, plans / J. Paul Peter, James H. Donnelly. - 2nd ed. - Homewood, Ill. : Irwin, c1989 - xvi, 928 p. : ill. ;
025606668x
Marketing--Management
Marketing--Case studies
658.8 / P482M 1989