Normal view MARC view ISBD view

Consumer behavior and marketing strategy /

Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 2nd ed. - Homewood, Ill. : Irwin, c1990 - xxiii, 608 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0256079617

Subjects--Topical Terms:
Consumer behavior
Marketing

Dewey Class. No.: 658.8 / P478C 1990

Print
Add to your cart (remove)
Suggest for purchase
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Databases (Google Scholar) Thai Digital Collection ProQuest Dissertations & Theses Global Computer & Applied Sciences Complete (CASC) Academic Search Complete ACM Digital Library American Chemical Society Journal (ACS) Emerald Management (EM92) ScienceDirect Web of Science/a> JGATE : Social & Management Science Collection/a> SpringerLink Journal iG library ebrary eBooks EBSCO eBooks Collection Thai eBooks Gale Virtual Reference Library iQ NewsClip