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Marketing:

Kotler, Philip.

Marketing: an introduction / Phillip Kotler, Gary Armstrong. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1993 - xxiv, 632 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexs.

ISBN: 0135545935

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / K87M 1993

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