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Consumer behavior /

MacInnis, Deborah J.

Consumer behavior / Deborah J. MacInnis, Wayne D. Hoyer. - Boston : Houghton Mifflin, c1997. - xxviii, 675 p. : ill. (some col.), col. map.

Includes index.

Bibliography.

ISBN: 0395665922 (student book) 0395843855 (examination copy)

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8 / M152C 1997

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