Strategic management :
Pitts, Robert A.
Strategic management : building and sustaining competitive advantage / Robert A. Pitts, David Lei. - 2nd ed. - Cincinnati, Ohio : South-Western, c2000 - xvii, 494 p.
Part 1: Building competitive advantage -- Strategic management process -- Competitive environment: assessing industry attractiveness -- Firm capabilities: assessing strengths and weaknesses -- Opportunities for distinction:building competitive advantage -- Shifts in competitive advantage: responding to environmental change -- Part 2: Extending competitive advantage -- Corporate strategy: leveraging resources to extend advantage -- Global strategy: harnessing new markets to extand advantage -- Stratgic alliances: teaming and allying for advantage -- Part 3: Organizing for advantage -- Strategy implementation (1): organizing for advantage -- Strategy implementation (II): achieving integration -- Part 4: Sustaining and renewing advantage -- Cooperation and autonomy: managing interrelationships -- Managing strategic change: building learning organization -- Redefining advantage.
0324006993 : 1,008 baht
Strategic planning--Case studies--United States
Industrial management--Case studies--United States
Competition--Case studies--United States
658.4012 / P692S 2000
Strategic management : building and sustaining competitive advantage / Robert A. Pitts, David Lei. - 2nd ed. - Cincinnati, Ohio : South-Western, c2000 - xvii, 494 p.
Part 1: Building competitive advantage -- Strategic management process -- Competitive environment: assessing industry attractiveness -- Firm capabilities: assessing strengths and weaknesses -- Opportunities for distinction:building competitive advantage -- Shifts in competitive advantage: responding to environmental change -- Part 2: Extending competitive advantage -- Corporate strategy: leveraging resources to extend advantage -- Global strategy: harnessing new markets to extand advantage -- Stratgic alliances: teaming and allying for advantage -- Part 3: Organizing for advantage -- Strategy implementation (1): organizing for advantage -- Strategy implementation (II): achieving integration -- Part 4: Sustaining and renewing advantage -- Cooperation and autonomy: managing interrelationships -- Managing strategic change: building learning organization -- Redefining advantage.
0324006993 : 1,008 baht
Strategic planning--Case studies--United States
Industrial management--Case studies--United States
Competition--Case studies--United States
658.4012 / P692S 2000