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Basic Advertising /

Jugenheimer, Donald W.

Basic Advertising / Jugenheimer,Donald W. - First Edition - United States of America : South - Western , 1991 - 460 p : 23 cm.

ISBN: 0-538-19090-6

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 651.9 / J91B

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