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Mass media research :

Wimmer, Roger D.

Mass media research : an introduction/ Roger D. Wimmer and Joseph R. Dominick. - 4th ed. - Belmont, California : Wadsworth Publishing, c1994 - xiv,497 p.; 24 cm.

Includes bibliography and index.

ISBN: 0534174728

Subjects--Topical Terms:
Mass media--Research
Mass media--Methodology

Dewey Class. No.: 302.2307 / W757M 1994

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