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Marketing concepts for libraries and information services /

Saez, Eileen Elliott de.

Marketing concepts for libraries and information services / Eileen Elliott de Saez. - London : Library Association Publishing, 1993 - x, 145 p. ; 23 cm.

Includes bibliographies and index.

ISBN: 0851574483

Subjects--Topical Terms:
Libraries--Marketing
Information services--Marketing

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