Product management /
Lehmann, Donald R.
Product management / Donald R. Lehmann, and Russell S Winner. - New York : Irwin McGraw-Hill, 1997 - xix, 474 p. : tables, chart ; 24 cm. - The Irwin sries in marketing. .
Index.
0256214395 : 704 bath.
Product management
658.56 / L523P 1997
Product management / Donald R. Lehmann, and Russell S Winner. - New York : Irwin McGraw-Hill, 1997 - xix, 474 p. : tables, chart ; 24 cm. - The Irwin sries in marketing. .
Index.
0256214395 : 704 bath.
Product management
658.56 / L523P 1997